I'm Laura Tool. 👩🏼‍💻 I am a UX designer, entrepreneur, product owner and project manager. I help clients visualize their ideas and with my technical knowledge I bring them to life. I work for myself and for my company Digital Launch.

Starting as a banner maker in Flash and continuing as a Front-End developer, it took me about 1.5 years to discover where my real passion lays: Interaction Design. Analyzing complicated technical issues and finding the best solution for them was what I wanted to do. My affinity for design responds perfectly to this and with both skills I quickly found the perfect job for myself: UX Designer.

After years of being a UX Designer working at big agencies such as Caviar, MediaMonks, Aleph Labs, Leo Burnett, I have further developed myself as a product owner and project manager. With my technical knowledge it was very pleasant for me to advise customers and was I able to manage a team of developers.

After working as a product owner for 2 years I started my own production agency called: Digital Launch. Here I have a business operations role and I manage my team of designers, developers and marketers and I do the account management of our NL customers. 🇳🇱