at: Caviar Digital
The Next is Now campaign, for the completely redesigned Galaxy S6 and S6 edge, is part of one of Samsung’s biggest launches in recent years. Next is Now will be featured around the globe, supporting all campaign components, including television, digital, experiential, OOH and retail activations.
The digital experience comes in three parts. 3 different events that all show an awesome feature of the new phone.
The website consists out of video content and social media feeds. Everyday new content is released and users can scroll through the content by using the timeline. The 3 main events have their own page showing the soical media feeds, photos and videos from the actual event and the phone feature that is used during this event.
The digital experience works on desktop and mobile.