at: Caviar Digital
Featured: FWA Site of the day
Visit experience: Proviz Out of The Dark
An immersive experience that takes the user on a thrilling night ride through the dark streets of London. This concept was born out of the insight that being safe on the road as a cyclist could be as easy as flipping a switch. On the surface, our journey is seemingly normal, however the click of a button will reveal a parallel world that illustrates the product benefit in a striking and dramatic way.